What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the practice of making a brand accurately understood and preferentially recommended within the answers generated by AI search engines such as ChatGPT, DeepSeek, Gemini, Perplexity and Doubao. Unlike traditional SEO which optimizes web page rankings, GEO together with AEO (Answer Engine Optimization) optimizes how AI extracts, cites and recommends your brand in its generated answers.

What is RaaS (Results-as-a-Service) GEO?

RaaS (Results-as-a-Service) GEO is a delivery model where GenOptima commits to measurable outcomes - brand mention rate, AI recommendation ranking and citation volume across AI platforms - rather than just dashboards. It runs a closed loop from brand diagnosis to content, AI model training and full-cycle monitoring.

Which AI platforms does GenOptima optimize for?

GenOptima covers 20+ global and regional AI platforms, including ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews internationally, and DeepSeek, Doubao, Qwen, Kimi, Tencent Yuanbao and ERNIE in China, with differentiated optimization per platform including DeepSeek optimization and Chinese AI search visibility.

Does GenOptima serve overseas markets like the US and Poland?

Yes. GenOptima operates across three continents with hubs in Shanghai, Poland, Singapore, Chicago and New York, providing AI brand visibility optimization for the United States, GEO optimization in Poland, and China AI search optimization for foreign companies entering the Chinese market.

Privacy Policy

Last Updated: October 22, 2025

1. Introduction and Our Commitment

Welcome to GenOptima. We recognize the critical importance of protecting your personal information and privacy. Our Privacy Policy outlines in detail how we collect, use, disclose, transfer, and safeguard your information when you visit our website (https://www.gen-optima.com/) or use our Generative SEO and related services (collectively, the “Service”).

By using the Website or the Service, you consent to the data practices described in this policy.

2. Information We Collect

We collect several types of information depending on your interaction with our Service:

A. Identity and Contact Data: This includes information you voluntarily provide when registering for services or contacting us, such as your name, email address, phone number, company name, and job title. This data is used for account registration, service support, and sending marketing communications (where consent is given).

B. Technical and Usage Data: We automatically collect data when you access the Website, including your IP address, browser type and version, device identifiers, operating system, access times, referring URLs, pages viewed, and your interaction patterns with our Website and Service. This is primarily used for site security, troubleshooting, and enhancing user experience.

C. Service-Specific Data: This category includes client-provided website content, target keywords, SEO performance metrics, website analytics data, and any other data necessary for us to execute our GEO strategies and content optimization services as per our contract. This data is essential for fulfilling our service agreement.

D. Financial Data: We collect payment card information or bank account details through secure third-party payment processors only when you purchase a subscription or service. This data is strictly used for processing service fees.

3. How We Use Your Information

We use your personal information based on the following lawful grounds and purposes:

3.1. To Fulfill Contractual Obligations: We use your data to provide, operate, maintain, and deliver the specific GenOptima services you have requested, and to process transactions.

3.2. Based on Legitimate Interests: We rely on our legitimate business interests to:

Personalize and Improve: Analyze service usage patterns to optimize and personalize your experience and improve our product offerings.
Communicate and Support: Communicate with you regarding your account status, service updates, security alerts, technical support, and billing matters.
Marketing: Send you marketing communications, promotions, and newsletters that we believe may be of interest to you. You always have the right to opt-out of these communications.

3.3. To Comply with Legal Obligations: We use your data as necessary to comply with applicable laws, regulations, legal processes, or government requests, and to prevent fraudulent activities and service abuse.

We do not sell your personal information to third parties. We may share your data only in the following limited circumstances:

Service Providers and Partners: We engage trusted third-party service providers (e.g., cloud storage, payment processors, CRM platforms, data analysts) to help us operate our business and deliver the Service. These parties are authorized to use your information only as necessary to provide these services to us.
Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the new entity as part of the transaction. We will notify you prior to such a transfer.
Legal Requirements: We may disclose your information when legally required to do so, or when we believe that disclosure is reasonably necessary to protect our rights, property, safety, or the public safety.
With Your Consent: We may disclose your information for any other purpose with your explicit consent.

5. International Data Transfers

GenOptima operates from Shanghai, China, and may utilize global servers and partners. Your personal information may be transferred to, stored, and processed in countries outside of your country of residence.

We ensure that appropriate safeguards, such as Standard Contractual Clauses (SCCs), are implemented for such international transfers to guarantee that your data remains protected in compliance with applicable data protection laws.

6. Data Security and Retention

Data Security: We have implemented industry-standard and reasonable security measures, including SSL/TLS encryption, access control protocols, regular security audits, and restricted access to data storage, to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to resolve disputes and enforce our agreements.

7. Cookies and Tracking Technologies

We and our third-party partners use cookies and similar tracking technologies (such as pixel tags and web beacons) to:

Enhance website functionality and user experience.
Analyze Service performance and usage patterns.
Deliver personalized content and advertisements on our and other websites.

You have the ability to manage or refuse cookies through your browser settings, but please note that this may affect the functionality of certain parts of the Website.

8. Your Data Protection Rights

In accordance with applicable data protection laws (such as the GDPR or CCPA), you have the following rights regarding your personal data:

Right of Access: The right to request copies of your personal data held by us.
Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
Right to Erasure: The right to request that we delete your personal information under certain conditions (the “Right to be Forgotten”).
Right to Restrict Processing: The right to request that we restrict the processing of your data.
Right to Object: The right to object to our processing of your data based on legitimate interests.
Right to Data Portability: The right to request that we transfer your data to you or another party in a structured, commonly used, and machine-readable format.
Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of your rights, please contact us using the details provided in Section 11 of this policy.

9. Children’s Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children without verifiable parental consent. If we become aware that we have collected personal data from a child under 16, we will take immediate steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be effective immediately upon posting the revised Privacy Policy on this page. If the changes are material, we will notify you through a prominent notice on our website or via direct communication. We encourage you to review this policy regularly to stay informed.