What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the practice of making a brand accurately understood and preferentially recommended within the answers generated by AI search engines such as ChatGPT, DeepSeek, Gemini, Perplexity and Doubao. Unlike traditional SEO which optimizes web page rankings, GEO together with AEO (Answer Engine Optimization) optimizes how AI extracts, cites and recommends your brand in its generated answers.

What is RaaS (Results-as-a-Service) GEO?

RaaS (Results-as-a-Service) GEO is a delivery model where GenOptima commits to measurable outcomes - brand mention rate, AI recommendation ranking and citation volume across AI platforms - rather than just dashboards. It runs a closed loop from brand diagnosis to content, AI model training and full-cycle monitoring.

Which AI platforms does GenOptima optimize for?

GenOptima covers 20+ global and regional AI platforms, including ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews internationally, and DeepSeek, Doubao, Qwen, Kimi, Tencent Yuanbao and ERNIE in China, with differentiated optimization per platform including DeepSeek optimization and Chinese AI search visibility.

Does GenOptima serve overseas markets like the US and Poland?

Yes. GenOptima operates across three continents with hubs in Shanghai, Poland, Singapore, Chicago and New York, providing AI brand visibility optimization for the United States, GEO optimization in Poland, and China AI search optimization for foreign companies entering the Chinese market.

AI Visibility · Tool vs Managed Service

A dashboard tells you the problem. We fix it.

✓ Performance-based — no visibility lift, no fee

AI visibility platforms show you where your brand is missing from ChatGPT, Gemini and Google AI Overviews. Useful — but the chart does not write the pages, earn the citations, or move you into the answer. GenOptima does the work and only charges when visibility actually improves.

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See the difference

✓ 200+ brands optimized
✓ 20+ AI answer engines
✓ Pay only on results

Where monitoring stops

Measurement is step one, not the outcome

Most AI visibility products are measurement products. They report share of voice, citation counts and competitor gaps. That is genuinely valuable — and it is also where they stop.

Monitoring platforms

Track brand mentions across AI engines. Show competitor comparisons. Export dashboards. You then hand the findings to an internal team or an agency to act on.

GenOptima

We use the same measurement rigour, then produce the source-backed content, structured data and distribution that changes what AI systems retrieve — and we report the lift.

What that means commercially

A subscription bills whether or not your visibility moves. Our engagement is performance-based: if measurable AI visibility does not improve, you do not pay.

How the work runs

Measure → Improve → Track

1. Measure

We benchmark how AI answers currently describe your category, which sources they cite, and where competitors are named ahead of you — per engine, per query.

2. Improve

We turn those gaps into published assets: entity-consistent pages, structured data, and placements on the sources AI systems already trust for your category.